After spending nearly eight years in the education space with Datamark, Misty joined Instructure in 2012. In her role as VP for Marketing, she guides her team toward bringing things like pretty words and pictures together with pesky things like numbers—and getting them to play nice. Misty’s 20-year career in advertising and marketing has proven what’s possible when the relationship between a company and its customers is nurtured; her work has driven results for companies like Hyatt Hotels, Disney, Intel and more. Misty earned a B.S. in anthropology from the University of Utah.